Kaiser Family Foundation (KFF)

Washington, DC (May, 2023 to present)
Sr. Digital Product Manager

C-SPAN

Washington, DC (August, 2022 to May, 2023)
Vice President and Chief Digital Officer

Pew Research Center

Washington, DC (2009 to present)
Director, Digital Strategy

• Develop and execute digital publishing, brand and audience development strategy, in collaboration with executive leadership and communications. Increased average monthly unique website visitors from 500K to 4MM during my tenure.
• Established use of digital analytics tools (Google Analytics, Chartbeat, Parse.ly, Facebook Insights, Twitter Analytics) to measure digital brand reach and impact.
• Built internal capacity for ongoing user-research and testing for digital products  
• Established use of social media for content promotion and brand awareness
• Converted digital production from 100% outsourced to 95% in-house.  Recruited, hired and manage 20-person in-house digital product team (programming, production, design, user experience, video, social, analytics)
• Collaborated with Art Director and communications to develop unified brand strategy for multiple digital properties, products and social media in collaboration
• Created information architecture and user experience for responsive website design. 
• Managed migration of multiple digital properties using diverse content management systems to WordPress VIP.
• Managed internal resources and vendor development and application of custom taxonomy

Georgetown University School of Continuing Studies

Washington, DC (2017 – 2019)
Adjunct Lecturer

• Developed curriculum and taught Digital Analytics and Measurement class as part of Master’s in Integrated Marketing Communications program  

U.S. News & World Report

Washington, DC (1999 to 2009)
Director, Online Operations (2006 to 2009)
Director, Information Technology Services (2004 to 2006)
New Media Technology Manager (1999 to 2004 )

• Collaborated with Editor, Publisher, and Marketing Director to develop short- and long-term online business, content, and partnership strategy
• Managed $1 million annual operational budget
• Managed usnews.com web programming, production, design and analytics team
• Led site redesign, coordinating multiple internal resources and third-party vendors to develop new site architecture, navigation, user interface, visual design specification.  
• Expanded use of blogs, user comments, social networking, and video  
• Managed external vendors and internal staff on full life-cycle of key technology initiatives including building a custom Content Management System and E-Commerce platform